One of the basic fundamentals that is re-surfacing in the internet marketing world is the value of simplicity. While Nike made this concept extremely apparent years ago with their simple phrase “Just Do It”, this concept has swept the entire marketing world.
Research studies have shown that people’s attention spans are shorter than they’ve ever been. With more information available than ever before, people simply don’t have time to read lengthy articles or take the time to search for information. Instead, they focus their attention on what is simple and easy to understand.
As the old saying goes, “a picture is worth a thousand words”. Pictures have become a dominant way to communicate the value of services that a business has to offer. A creative picture that captures the essence of what a business has to offer is one of the best ways that a business can communicate value to its customers.