Dec 27

Simplicity Wins the Internet War

One of the basic fundamentals that is re-surfacing in the internet marketing world is the value of simplicity.  While Nike made this concept extremely apparent years ago with their simple phrase “Just Do It”, this concept has swept the entire marketing world.

Research studies have shown that people’s attention spans are shorter than they’ve ever been.  With more information available than ever before, people simply don’t have time to read lengthy articles or take the time to search for information.  Instead, they focus their attention on what is simple and easy to understand.

Pictures

As the old saying goes, “a picture is worth a thousand words”.  Pictures have become a dominant way to communicate the value of services that a business has to offer.  A creative picture that captures the essence of what a business has to offer is one of the best ways that a business can communicate value to its customers.

Dec 27

WebSite First Impressions – The Key is Content – The Modern Economy

*hypothetical company*

2.6 seconds –

That is the time it takes any given person to form a first impression of a website according to a study done February 2012 at Missouri University of Science and Technology. How are you going to have that first impression be favorable?

The key is the content.  If your website or Facebook page has quality content such as images or video, it can flip a switch inside someone to avoid just righting you off.  Our culture has been driven to emphasize visual impact and first impressions. Those first couple seconds can determine if a consumer can trust you with their business. Does the first thing your site convey match your business model and standard of ethics?

Even the most prestigious business can lose business to a company they conveys themselves better through their website and Social Media avenues. If you can have crisp, professional pictures that intrigue someone browsing, then they will be more likely to come back to you with business. A picture is worth a thousand words as they always say.  1 – 3 stellar pictures with a quick blurb description will always trump a paragraph of deep, thought-provoking content.

How much business are you losing right now?

Dec 27

Social Media – Why does it help your business? | Facebook

Facebook | Social Media King

Facebook was started in 2004 in a Harvard dorm room on a laptop computer. Since then it has become one of the top 3 websites in the world in rank with Google and Amazon. With a billion users and still growing, Facebook has continued to be the primary heavy weight when it comes to social media. Facebook has stayed relevant because of its ability to adapt and refine its process for the overall social trends and latest website technology.

Facebook now has functionality geared to creating Company specific pages. This is great for getting the word out about promotional events and opportunities. The average Facebook user has 190 friends which means that word can get out extremely fast if there is enough buzz created. With the new business pages, a business can begin to receive specific demographic data depending on how many ‘Likes’ a page gets. The first threshold is 30 likes and can allow you to see how many people are visiting your page every week and month. The Facebook ‘Like’ button can now be integrated into your website page to promote your business. Even if people know how the like button is used for business purposes, they will still be more than happy to give you their ‘Like’ if you have good work. For many people it is a great way to bookmark businesses that intrigue them so they can come back and make a purchase later.

The key is to be as relatable to people as possible. There are many different types and flavors of people and social media is a great way for people to interact with your business whereas otherwise they may never even know you exist. Follow that up with intriguing content and the consumer is 80% sold on your product or services before an email or phone call is ever received. Make that first impression count. Contact Us today!

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