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Apr 04

How to Generate Leads Through Social Media

Social media has taken the internet marketing world by storm with almost every individual in the world holding an account on one or more social media network. These networks provide ample opportunities to generate customers and can help your business lock out competition in challenging markets. At Blue Phoenix Web Design, our firm is set up to increase your social media presence and drive customers into a sales funnel that will lead to more customers and higher conversions.

Traditionally, web design firms have focused on building websites for clients and doing minimal work to put these websites in a competitive search engine position. We’ve flipped that on it’s head with the majority of our work coming after the development of your company website. Businesses often focus too much energy on the layout and feel of their website without understanding that a website is a landing page for closing business in an already active sales funnel. A website doesn’t need to be “state of the art” to be successful (although we do produce “state of the art” websites for clients that want them). What a website needs to do is a few key things:

  • Establish the credibility of your business
  • Create a call to action
  • Provide important information that will give customers a reason to contact you

Where Design Comes In

The design component of a website exists only to tap into human behavior and previously held stereotypes to create a convincing presentation that will close more business. A classic example was a dentist that we’ve worked with for the past 5 years. His original website was the color of latex, a pale baby blue that would make anyone cringe. After all, what do people hate most about going to the dentist? Pain, metal, latex, shots, discomfort, etc.

We consequently redesigned his website to create a warmer, more inviting feel using a color and design scheme that resembled nature and the outdoors. We removed the latex, feeling website and included content and photos that were designed to be more inviting and family-friendly. The results spoke for themselves with so many new customers scheduling appointments that our client had to increase his business hours.

Design plays an important role in establishing the credibility of your business, but a great landing page without customers visiting it is like hosting a concert with no one in attendance.

Inbound Marketing

This is where inbound marketing comes into play. Inbound marketing is the holistic process across all channels that drive traffic and leads to your business. This includes everything from social media to email campaigns, SEO, and PPC advertisements. Inbound marketing is far more important that design as it represents the vehicle that drives customers towards your business.

We like to package all of these services into one holistic package that our clients can sign up for, but let’s talk about one of the most powerful facets of inbound marketing: social media.

Social Media Marketing

Social media is not a clear-line direct shot at closing business like a PPC ad. Pay-per-click ads are very direct in that they drive customers direct to your website, but that comes with a much higher price tag than social media. Social media represents a low-cost medium to drive potential customers into a sales funnel where they can continuously interact with your business until they close. It’s a great way to generate initial interest and then follow up on that interest through continual points of contact.

Generating leads through social media has to follow a few important rules:

  • Must make sense for your business model
  • Needs to include a “soft sell”
  • Needs to be recognized as a method for driving leads into a sales funnel with an appropriate follow up strategy in place

How We Increase Your Social Media Presence

While we won’t give away any of our “secrete sauce” in a blog post, we can tell you that through a creative, highly interactive approach, we can get your business visibility in front of millions of potential customers for pennies on the dollar and can provide a much higher ROI than TV, print, and radio will ever provide. Stop sending out those mailers and give us a call today!

 

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