The primary role of a web designer is to capture the value proposition of a business and present this to customers in a meaningful and effective manner. Web designers are more than designers that make things look pretty. Their role is to put a face on your business that will best suite the needs of your customers.
When searching for a web designer or web design company, it is best to search for someone that understands marketing and how customers operate. It’s not acceptable to simply throw a website online without making sure that your business is being properly represented through the website.
The way a website looks and feels can literally be the difference between alienating your customer base and doubling your annual revenue. It is that important.