Facebook was started in 2004 in a Harvard dorm room on a laptop computer. Since then it has become one of the top 3 websites in the world in rank with Google and Amazon. With a billion users and still growing, Facebook has continued to be the primary heavy weight when it comes to social media. Facebook has stayed relevant because of its ability to adapt and refine its process for the overall social trends and latest website technology.
Facebook now has functionality geared to creating Company specific pages. This is great for getting the word out about promotional events and opportunities. The average Facebook user has 190 friends which means that word can get out extremely fast if there is enough buzz created. With the new business pages, a business can begin to receive specific demographic data depending on how many ‘Likes’ a page gets. The first threshold is 30 likes and can allow you to see how many people are visiting your page every week and month. The Facebook ‘Like’ button can now be integrated into your website page to promote your business. Even if people know how the like button is used for business purposes, they will still be more than happy to give you their ‘Like’ if you have good work. For many people it is a great way to bookmark businesses that intrigue them so they can come back and make a purchase later.
The key is to be as relatable to people as possible. There are many different types and flavors of people and social media is a great way for people to interact with your business whereas otherwise they may never even know you exist. Follow that up with intriguing content and the consumer is 80% sold on your product or services before an email or phone call is ever received. Make that first impression count. Contact Us today!