Search Engine Optimization (SEO) is the process of optimizing a website for search engines. There are various types and forms of Search Engine Optimization, but the basic gist of SEO is to help websites rank higher than a competitor’s website.
On Page SEO
On Page SEO refers to optimization work that is done on a website. This can include everything from optimizing keywords, writing good content, and making a website load quickly.
Off Page SEO
Off page SEO refers to building inbound links and finding ways to generate traffic to a website. Inbound links from high authority websites on the web will help a website outrank its competition.
SEM or “Search Engine Marketing” is the process of analyzing what customers see when they type specific terms into Google, making adjustments to increase conversions, and studying the results. It focuses more on user experience rather than simply putting a website on the first page of Google.