Newsletters are a great way to optimize sales conversions and create repeat business. Through opting in current customers or anyone that may be interested in your services, a newsletter is a great way to keep in touch with your current customer base.
One of the major success stories that we have witnessed is with one of our current clients that has managed to build up a newsletter list of over 1000 contacts. According to her, the newsletter literally doubled her business through creating repeat sales and higher conversions from interested prospects.
A newsletter is a great inbound marketing tool that can take your business to the next level.
A few recommendations for building up a newsletter:
1) Make opting in easy for prospective clients
Doing this will help bring people into your sales funnel that may close down the road.
2) Opt in past clients
Tap into your past client base by adding them to your email list for newsletters. Chances are that most of them will read the newsletter with only a few choosing to opt out.
3) Promote your newsletter
If you are speaking at an event or have any airtime to promote your newsletter, take advantage of it. This is a great way to build your list and expand your influence.